6
Wisconsin Community Banker
March/April 2014
New App Puts ATM Access Network
in Customer’s Hands
I
n response to the growing number of consum-
ers using mobile devices to communicate, get
on the Internet, and find local businesses, Com-
munity Bankers of Wisconsin is launching an
ATM Access app. It allows your bank customers
to quickly locate surcharge-free machines that
are part of our ATM Access network. It also helps
them find surcharge-free machines across Min-
nesota, thanks to CBW’s partnership with the
Independent Community Bankers of Minnesota.
Customers who want to withdraw their
money without paying extra fees now have an
easy way to find hundreds of surcharge-free
ATMs. When they click on the ATM Access icon,
the app opens a map and uses GPS to quickly
pinpoint the surcharge-free ATMs closest to their
current location.
The app is also useful to customers who are
planning trips. When the customer enters the
name of a city, the app will immediately list the
nearest ATM Access locations to that city.
It can help your bank strengthen customer
relationships, according to several banks that
have tested it. Ryan Galligan, personal banker at
Fox Valley Savings Bank’s Fond du Lac branch,
said, “The app gives you ATMs by location or by
using your GPS. I really like that function and I
am sure our customers will also.”
To get the app, customers
download it to their smart-
phone. They can easily find
and download it from the
App Store on their iPhone or
from Google Play on their Android. In addi-
tion to the new app, customers can continue
to locate surcharge-free machines through the
ATM Access finder tool on CBW’s website,
When you join the network,
you retain the option to place a
surcharge on transactions by non-
ATM Access cardholders. Your
bank also enjoys the opportu-
nity to increase interchange fee
income for a low membership
cost.
Since 1997, CBW member banks have found
that the ATM Access network helps them
compete with larger banks. If your bank is not
already a member of the ATM Access network, I
invite you to consider how your customers might
benefit through the broad range and numer-
ous machines available. We are pleased to offer
this added convenience to ATM Access network
community banks and their customers.
Reach Daryll J. Lund at
Serving You
Daryll J. Lund, CAE, CBW President and CEO
The ATM Access app can help strengthen
customer relationships.
